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Industry Talk – Covid-19 – Risks, effects and opportunities for the Event Tech Industry

By on July 4, 2020 0 72 Views
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We had planned and announced that we would be presenting the Adam Hall Group’s product highlights in a live stream, as a Virtual Tradeshow. But given the situation, there are a lot of pressing issues concerning the entire industry right now. That is the reason why we have decided to use the live stream to hold a discussion with event industry experts, to discuss the important questions regarding the Coronavirus and its effects on the event tech industry. They will also discuss chances and risks that could arise due to the virus.

02:49 – Marcel Courth: Welcome and introduction of participants
05:44 – Alexander Pietschmann on the current situation at Adam Hall
12:38 – Luca Lastrucci about the conditions in Italy
19:33 – Marcus Graser explains the situation and its effects at ClayPaky
23:39 – Joe Lamond about the position of the USA
29:18 – Simon Kropp talks about the role and view of the media
34:43 – Nico Ubenauf explains the “jetzt sonst” campaign and ist perception by politicians
43:35 – Marcus Pohl about a survey in the industry and the view of associations
50:04 – Joe Lamond on lobbying of the event industry in the USA
52:45 – Marcus Graser about the challenges after the Corona Crisis
56:26 – Marcus Pohl on the situation of selfemployed people in the industry
59:19 – Luca Lastrucci about the consequences for the industry and how to deal with it as a manufacturer
01:03:12 – Simon Kropp explains how industry magazines cope with the challenges of the crisis
01:06:51 – Nico Ubenauf: the demand for live events will be even stronger after the crisis
01:09:51 – Alexander Pietschmann: future mega trends in the event industry
01:17:12 – Joe Lamond on success criteria for events and the event industry
01:20:47 – Marcus Graser about the effects on product development at Clay Paky and the industry
01:24:45 – Marcus Pohl about future challenges and changes in the industry
01:27:21 – Alexander Pietschmann: closing statement


Marcel Courth, Editor in Chief, Production Partner & Publisher, Unit: Professional Technolgy & Live (Ebner Media Group)

Interview Partners:

Joe Lamond, President/CEO, NAMM

Luca Lastrucci, Co-Founder & CEO, Powersoft S.p.A.

Marcus Graser, CEO & Consigliere Delegato Claypaky S.p.A. / Head of OSRAM Entertainment Lighting Solutions

Simon Kropp, Editor In Chief – EventRookie

Nico Ubenauf, CEO, Satis&fy AG

Marcus Pohl, Chairman, ISDV & President, IGVW

Alexander Pietschmann, CEO, Adam Hall Group (Host)

Useful Documents and Great Initiatives:

„Jetzt-sonst“ |
„Production Partner“ |
Initiative für die Veranstaltungswirtschaft (VT STAGE) |
STAGE 223 |
Verband für Medien- und Veranstaltungstechnik |
Event Partner |
mothergrid |

Europe / International
“Covid-19 Federal Aid Package for Events Industry” via Change.org |
“Appello per il settore dello Spettacolo dal vivo e dell’industria del Cinema” via Change.org | change.org
« La culture française est infectée par le coronavirus!!!!! » via Change.org | change.org
“Налоговые каникулы для бизнеса в сфере ивент услуг в связи с covid-19” via Change.org | change.org
“Government to offer economic assistance to the events industry during COVID-19” via Paliament UK |
“COVID-19 Pandemic Unemployment Payment” via Citizensinformation.ie |
„Stanowisko przedstawicieli branży mice dot. Sytuacji związanej z koronawirusem (sars-cov-2)” |

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