High-tech hair dye 'magically' changes color under hair dryer – Daily Mail

Hypercolor shirts may have come and gone, but the concept is now being used in a very 2017 trend: shade-shifting hair color. On Friday, hair-color brand Pravana is launching a line called Vivids Mood Color that makes strands change colors when exposed to varying temperatures. Videos of editors and stylists trying the treatment have gone viral.

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